Lesson #4: How to Track Conversion Rates In the first lessons, you've touched the basics of Google Analytics but now it's time to move forward and we will do that through video. Here's whay you will learn in this video tutorial: - Why it’s important to know your business objectives
- How to track conversion rates using Google Analytics goals
- What goals you should have on your website or blog
- How to calculate your goal values
- How to analyze sources that send you visitors that convert
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