The arrival of color television in 1961 was rapidly becoming an integral part of the family home and engaged millions of people with captivating television shows, news as it happened and movies.
The advertising agencies had to reinvent themselves as the new technology became widespread and by 1979 over 300 million televisions were occupying the corners of peoples living rooms.
50 years ago the choices of media were simple compared to today with essentially only a few media types.
- Radio
- Newspaper
- Magazine
- Cinema
- Television
- Theatre
- Poster
In 2012 we have a smorgasbord of media including CD's, podcasts, blogs, online video, online photos, iTunes, satellite radio, mobile phone, tablets, email, Internet, TiVo and video recorders.
Just to name a few!
The Age of Media Convergence
In 2012 if you want to view a video, listen to the radio or send an email, SMS or Tweet you only need one device, your mobile phone.
Your smart phone offers you one platform where you can view News, music, videos, GPS, News, Weather, Twitter, Radio, Television, Watch, Magazines (blogs)
The challenge for traditional media is that it:
- Isn't searchable
- Can't be watched when you want
- Can't be viewed on the hardware platform you prefer and use (Tablet, PC, Laptop or mobile)
- Doesn't build an online asset for the brand
Coca Cola has decided that is time to move beyond the 30 second movie commercial as social media and traditional media converge to become "media".
"Liquid" and "Linked" content excellence is now the Coca Cola Mantra!
You only have to see the success of the Old Spice marketing campaign to realise that the convergence of media has arrived. Video that can be viewed anywhere and any time and is eminently searchable and not just on a commercial spot on TV...Read more of this article
JeffBullas.com, 78 Justin Street, Lilyfield, NSW 2040, AUSTRALIA
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